A SOIRÉE WITH NAOMI HART

Located in a snug studio room on Dean Street, Soho, Naomi Hart showcased their AW25 collection for the brand’s London Fashion Week debut.

 

The plethora of attendees sat around with intense eagerness written all over their faces as the music began. A sombre, melancholic, vintage jazz track brought the viewers to the edge of their seats. The show began.

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At the end of the show, we caught up with Naomi Hart to discuss what exactly just enthralled our attention for the last 15 minutes.

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“I’m shaking a little bit,” she joked as we asked her about how she felt directly after her London Fashion Week debut show. Inspired by “a lot of space-age retro-futurism,” the collection is filled with geometric shapes and a true galactic sense that resonated through futuristic sunglasses and chrome, silver-heeled boots. 

 

“The inspiration was looking at the panels in my previous collections and then finding [those formations] in geode shapes.” Hart goes on to describe that she doesn’t feel that one individual inspiration works, she has to blend two and explore further down a niche route. “I always think that it's no fun to have one inspiration, I like to contrast it with something,” the designer said.​​

 

“The whole idea of the collection is to create a new world,” Hart replied when I questioned her on the story behind the music choices she made. The sinister start to the soundtrack that helped tell the designer’s story slowly, over time, transformed into a cheerful end with the runway coming to a close to the sound of “Ray of Light” by Madonna. “The music at the start was supposed to be a little bit eerie, old fashioned, but also the idea of fantasy, as if daydreaming,” tells Hart. Wanting to contrast the garments presented with the music chosen, “the main idea behind the clothes is the girls feeling strong and feeling powerful,” she added.

 

What caught our attention the most was Look 8, a red leather two-piece that demanded power and attention in its own right. “I cannot get away from it, anything that I make, whenever I then do it in a red leather, it’s always the best,” implores Hart as she agrees that it too, was her favourite look of the collection. Especially being the last look she had created for this season. “It was always missing something […] I kept saying to my Mum, there’s not that iconic piece.” “But then I saw it and I thought, I think we’re ready now,” added Hart, chuckling.

 

Though it was short and sweet, Naomi Hart’s debut collection was a success, seconded by the roar of applause and bustle in the air after the show had taken place. However, it begs us to question, now that Hart’s foot is well and truly planted in the London Fashion Week scene, what is next from this emerging creative? We asked just that. “In this collection, there are so many other designs that I didn’t have time to make,” she said before excitingly adding, “So I’m thinking of doing a part two.” Well, if that’s the case, sign us up!

 

We are equally excited as everybody else to see what the brand comes up with. Bravo on your LFW debut, Naomi Hart London.